>Growing a practice has as much to do with strategic planning. Many optometry practice buyers come in and immediately want to start spending money to promote the office and communicate to patients the “new OD” or ownership changes. One of the best books that I’ve read is called Tipping Point by Malcolm Gladwell. It discusses how major brands go from unknown to becoming the “must have” for the masses. The same application goes for office marketing. If you have just bought an optometry practice or you are currently having slow growth then consider this……
To get the most out of your investment you need to target the “Advocate.” These are the unpaid promoters and will have a much greater impact on the growth of your practice compared to Facebook, Google, Blogs, Flyers, Banners, etc.Strategic planning meeting agenda item number one, identify your advocates. Once they are identified then figure out what methods that you want to use for targeting these individuals. It is a good idea to review Guerrilla Marketing for low budget and effective ways to promote your office. These advocates become your primary mailing, email, contact, promotional, thank you, etc, etc, list of patients.
