Being the CEO of your company requires you to be a visionary. Visionaries plan for the future with a logical understanding of where their business is now and where they want it to go. If you are not a visionary, find an optometrist with this gift and make an appointment to visit with him or her about your practice. A visionary will ask the right questions to stir your thinking about what your future practice looks like. When many optometrists plan their practices they make the mistake of planning small.
Motivational speaker Zig Ziglar said, “If you aim at nothing, you will hit it every time.”
Instead, aim for a high target. To increase your chances of hitting the bullseye, make sure you have that target clearly in focus.