>

One of my favorite business bloggers that I follow is Seth Godin. He has great insight into people, tribes, communities, and business. I’ve used his thoughts many times to derive patterns of patient behavior to determine where marketing time and efforts would best be spent. Here is a quote from one of his blogs that compels me to think differently.

The usual mantra is to ‘try harder’. Trying harder is impossible when you’re already trying as hard as you can. But you can always try different. – Seth Godin