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In the first phase, optometrists learn about their patients and what they want. This can be thought of as a series of experiments with real patients. It eventually leads to a business model that can be used to build a sustainable optometric business.
Once we learn what our business model needs to be, we can begin the second phase, which includes attracting more and more customers and building an optometric practice.
It is essential that we take our time before moving to the second phase to make certain we’re building our practice around a business model that can lead to successful growth.
