by Chad Fleming | Sep 16, 2015 | Day in the Life, Manage with Excellence, Management, Practice Growth, Pursue Growth, Time Management, Uncategorized
One of the key benchmarks for evaluating the health of your optometry practice can be determined by measuring the revenue generated per patient. Because the medical care revolution has placed diminishing emphasis on comprehensive exams, the benchmark is perhaps not as...
by Chad Fleming | Aug 19, 2015 | Day in the Life, Manage with Excellence, Management, Practice Growth, Pursue Growth, Time Management, Uncategorized
Some people love change–it’s part of their DNA and makes them who they are. Some people easily tire of the stress and frustrations that come along with change. If you are the latter, you may be ready for retirement. If you are an optometrist and CEO of...
by Chad Fleming | Mar 25, 2015 | Practice Growth, Pursue Growth, Uncategorized
Marketing can be internal, like when a patient recommends her optometrist to a friend, or external, which includes advertising like billboards, radio ads, and mailed flyers. Many optometry practice owners put little emphasis on external marketing. Owners tend to...
by Chad Fleming | Oct 9, 2013 | Pursue Growth
Most optometry practice owners get excited to see new patients and watch the practice grow. Practices grow two ways: internally or externally. Optometry journals and vendors mainly promote external means of marketing and practice growth. They focus on the excitement...
by Chad Fleming | Jul 24, 2013 | Pursue Growth
Marketing experts will tell you that it is much easier to keep an existing patient than it is to find a new one. If that is the case why does it feel like you are losing more patients than you are keeping. Patients have become more and more fickle and less loyal to...
