by Chad Fleming | Sep 28, 2016 | Manage with Excellence, Practice Growth, Pursue Growth, Uncategorized
Last weekend at Vision Expo West in Las Vegas, I talked with many optometry business owners about their online marketing strategies. It was eye opening. Many optometrists are hesitant to make investments that will grow their business. An investment of $1,500 per month...
by Chad Fleming | May 11, 2016 | Day in the Life, Manage with Excellence, Management, Practice Growth, Pursue Growth, Uncategorized
The last time you purchased an appliance or piece of technology, you were most likely offered a service agreement. So many companies now offer this to consumers it has become an expected part of the sale. If your optical department does not offer a service agreement,...
by Chad Fleming | Nov 4, 2015 | Manage with Excellence, Management, Practice Growth, Pursue Growth, Time Management, Uncategorized
In 2015 technology has been changing faster than ever. It seems like just yesterday Facebook was the online place to be, now it’s being crowded by Pinterest and others. Which technologies are necessary for your optometry office, and which are only a passing fad?...
by Chad Fleming | Oct 21, 2015 | Day in the Life, Manage with Excellence, Management, Practice Growth, Pursue Growth, Time Management, Uncategorized
Communication is the key to many successes in life. Any type of relationship will ultimately erode if communication breaks down, or even if it is just not consistent or clear. As optometrists, we often think we have communicated because we explained our issue. We...
by Chad Fleming | Oct 7, 2015 | Manage with Excellence, Management, Practice Growth, Pursue Growth, Time Management, Uncategorized
Every optometry journal seems to be filled with articles and advertising about the importance of meeting patients online. Digital communication is regarded as the holy grail of marketing. This overemphasis on technology may be leaving many of your patients (and...