by Chad Fleming | Oct 7, 2015 | Manage with Excellence, Management, Practice Growth, Pursue Growth, Time Management, Uncategorized
Every optometry journal seems to be filled with articles and advertising about the importance of meeting patients online. Digital communication is regarded as the holy grail of marketing. This overemphasis on technology may be leaving many of your patients (and...
by Chad Fleming | Sep 30, 2015 | Career Options, Day in the Life, Manage with Excellence, Management, Practice Growth, Pursue Growth, Student to OD, Time Management, Uncategorized
Experts spend hours looking at past trends to anticipate the future and recommend ways to exploit the changes that are predicted to occur. In the profession of optometry many are speculating on the change in the health care model and the impact the Affordable Care...
by Chad Fleming | Sep 23, 2015 | Day in the Life, Manage with Excellence, Management, Practice Growth, Pursue Growth, Uncategorized
When patients have conditions that are difficult to diagnose or treat, an optometrist might want to send them to an ophthalmology referral center or to another optometrist at a different clinic. However, the fear of not receiving the patient back may keep the...
by Chad Fleming | Sep 16, 2015 | Day in the Life, Manage with Excellence, Management, Practice Growth, Pursue Growth, Time Management, Uncategorized
One of the key benchmarks for evaluating the health of your optometry practice can be determined by measuring the revenue generated per patient. Because the medical care revolution has placed diminishing emphasis on comprehensive exams, the benchmark is perhaps not as...
by Chad Fleming | Aug 19, 2015 | Day in the Life, Manage with Excellence, Management, Practice Growth, Pursue Growth, Time Management, Uncategorized
Some people love change–it’s part of their DNA and makes them who they are. Some people easily tire of the stress and frustrations that come along with change. If you are the latter, you may be ready for retirement. If you are an optometrist and CEO of...
by Chad Fleming | Jul 29, 2015 | Day in the Life, Manage with Excellence, Management, Pursue Growth, Time Management, Uncategorized
The results are obvious–the higher the number of cancellations, the lower your monthly production. Not only do cancellations hurt the bottom line, but they are especially frustrating in busy months like July when many other patients are trying to get in. A...