by Chad Fleming | Apr 23, 2014 | Practice Growth
A successful online marketing strategy for your optometry business starts with a great website. What makes a website great? An informative and easy-to-use website provides a great user experience and enables you to get the maximum ROI from your online marketing...
by Chad Fleming | Apr 16, 2014 | Practice Growth
Patients who are loyal will always return to your office for their regular exams instead of going elsewhere. Loyal patients will refer their friends and co-workers in need of eye care to your office. Loyal patients are key to a successful optometry practice. Loyalty...
by Chad Fleming | Apr 9, 2014 | Practice Growth, Uncategorized
Most business owners want to grow their businesses, and optometry practice owners are no exception. However, growing the bottom line in today’s economic climate is tough. Many optometrists are forced to sign with insurance companies that have negotiated rates...
by Chad Fleming | Apr 2, 2014 | Manage with Excellence
Letting go of an employee may be one of the hardest confrontations that a CEO of an optometry office will face. Telling someone that he or she no longer has a job is difficult, and the smaller the office, the closer the acquaintance and the harder it is. Along with...
by Chad Fleming | Mar 26, 2014 | Manage with Excellence
All sellers want to get top dollar for their optometry practice, but many of them are not. One reason they are not getting 65 percent of gross or higher is because they have not taken the time to remove all their personal expenses from the income statement. Owners of...