by Chad Fleming | Aug 30, 2014 | Guest Post, Uncategorized
Online paid ads, also known as pay-per-click or PPC, are the most efficient way to drive more traffic to your optometry website. However, how do you convert these web visitors into new patients? The answer is a custom, PPC landing page. Here, we will examine five ways...
by Chad Fleming | Aug 27, 2014 | Management, Practice Growth, Pursue Growth, Staff Management, Uncategorized
Being the CEO of your company requires you to be a visionary. Visionaries plan for the future with a logical understanding of where their business is now and where they want it to go. If you are not a visionary, find an optometrist with this gift and make an...
by Chad Fleming | Aug 20, 2014 | Manage with Excellence, Management, Practice Growth, Pursue Growth, Uncategorized
An often-overlooked, yet critical aspect of a great business is having a clear vision and purpose-filled mission for that business. In his book, “Start with Why: How Great Leaders Inspire Everyone to Take Action,” leadership expert Simon Sinek stresses the...
by Chad Fleming | Aug 13, 2014 | Uncategorized
Many young, ambitious optometrists live with the dream of becoming the CEO of an optometry practice. Making the dream a reality takes money. Since most young, ambitious optometrists don’t have the necessary cash on hand to start or purchase their own practices,...