by Chad Fleming | Apr 15, 2015 | Day in the Life, Manage with Excellence, Management, Staff Management, Uncategorized
As one of two owners in a large optometry practice, I have to face difficult employment issues each week. Like many optometry graduates, I had trained for the clinical aspect of optometry and had what I now see was a naive interest in being a business owner and...
by Chad Fleming | Apr 8, 2015 | Day in the Life, Manage with Excellence, Management, Practice Growth, Pursue Growth, Time Management, Uncategorized
Optometry offices typically do not have the most convenient hours for patients to pick up their glasses and contact lenses. Private practices are usually open 8 a.m. to 5 p.m., Monday through Friday. These hours are convenient only for retirees. In today’s dual-income...
by Chad Fleming | Apr 1, 2015 | Day in the Life, Manage with Excellence, Management, Practice Growth, Pursue Growth, Uncategorized
Many optometrists believe today’s optometry business requires more and more effort to achieve the same financial rewards. If you agree, you may have fallen into one of these three traps: Refusing to Change – With decreasing vision care...
by Chad Fleming | Mar 25, 2015 | Practice Growth, Pursue Growth, Uncategorized
Marketing can be internal, like when a patient recommends her optometrist to a friend, or external, which includes advertising like billboards, radio ads, and mailed flyers. Many optometry practice owners put little emphasis on external marketing. Owners tend to...
by Chad Fleming | Mar 18, 2015 | Uncategorized
Patient care is more than vision correction and eye disease management. Patient care involves just that–caring. The best optometrists take a holistic approach and advocate for their patients’ needs. Many optometrists offer refractions and slit lamp exams...
