by Chad Fleming | Oct 16, 2013 | Uncategorized
One of the most difficult decisions new graduates must make is which type of practice setting to pursue. In theory, graduates may think working with other eye doctors would be a perfect fit. However, once they have worked with other eye doctors they realize they do...
by Chad Fleming | Oct 9, 2013 | Pursue Growth
Most optometry practice owners get excited to see new patients and watch the practice grow. Practices grow two ways: internally or externally. Optometry journals and vendors mainly promote external means of marketing and practice growth. They focus on the excitement...
by Chad Fleming | Oct 2, 2013 | Buy/Sell
A theory is a supposition intended to explain something. The person who holds the theory gathers the facts or science to prove the theory true. Many optometrists looking to buy or sell a practice are looking for a valuation that is not only good in theory, but has...
by Chad Fleming | Sep 28, 2013 | Guest Post, Manage with Excellence
Thank you to Rachel Cunningham of iMatrix, an optometry website developer, for today’s guest post. Example of iMatrix optometry website. Pay-per-click, or paid advertising, can seem like an overwhelming and expensive endeavor for a local optometrist. It doesn’t...
by Chad Fleming | Sep 25, 2013 | Uncategorized
Many students want to know if doing a residency will increase their chances of being hired by an independent optometry practice. Although a residency is a great opportunity to expand ones skills in the field of optometry, it does not necessarily give a resident...
