Leadership Team

Founder – Chad Fleming, OD, FAAO

Dr. Fleming is a private practice optometrist and business owner in Wichita,KS.  He is responsible for the clinical care and running of the business, including, but not limited to clinical practice, staff management, business IT manager, website developer and maintainer, and equal partner.

Along with private group practice, Dr. Fleming works as an optometry mediator with owners of optometry practices in negotiating contracts.  He also assists optometrists in the buying and selling of optometry practices, coaches ODs through the transition process from associate to partner, and speaks on topics of practice transitioning, staff management, online technology and business strategies for practice growth. He disclosures include, Ocuhub, AOA Excel, SolutionReach, iMatrix, The Edmonds Group, Essilor America/Essilor Canada, and Johnson & Johnson Vision Care.

Dr. Fleming can be contacted at chad@optometryceo.com.


Certified Public Accountant – Steve Criser, CPA

Steve has held accounting positions with some of the most prestigious accounting firms in the State of Kansas for over 35 years. Steve is licensed as a Certified Public Accountant with the Kansas Board of Accountancy. A member of professional organizations including the American Institute of Certified Public Accountants, Kansas Society of CPA’s, the National Society of Accountants, and the Estate Planning Council of Wichita. His association with OptometryCEO is through the work he has done in providing tax advise and services to optometrists for buying and selling a practice, financial management within the practice, and tax related issues of partner buy-ins.

Steve can be contacted at Criser | Gough | Parrish, LLC.


Screen Shot 2014-07-05 at 11.30.10 PMPractice Transition Attorney – Gary Baumwoll, JD

Gary is an attorney and consultant that has focused his practice on the legal issues surrounding the practice of medicine and dentistry since he began his law career. He specializes in medical and dental practice transitions, partnership agreements, office leases, employment and independent contractor agreements and corporate formation. His wife Heather Baumwoll, D.M.D. is an orthodontist, which provides him with unique insight into the specific issues that face doctors.  He is a 2002 graduate of Princeton University and a 2007 graduate of Rutgers School of Law

Gary can be contacted at Baumwoll Law.