by Gabriel Avila | May 19, 2021 | Guest Post, Manage with Excellence, Management, Practice Growth
Innovators love ideas and innovative optometrist love metrics, especially metrics that prove creative endeavors rewarding. One doctor, a fellow member of Partners In Profit (PIP), recently said: “I looked at our numbers and I was shocked. Our COGS were at...
by Chad Fleming | Apr 20, 2016 | Career Options, Finding the Right Practice, Guest Post, Manage with Excellence, Management, Staff Management, Student to OD, Uncategorized
By Ashley Blasi, OD, guest columnist My husband and I dated for six years before we bit the bullet and got married. Those six years provided us an opportunity to know the good, the bad and the ugly about each other. No secrets were left untold before we became...
by Chad Fleming | Apr 13, 2016 | Career Options, Day in the Life, Finding the Right Practice, Guest Post, Manage with Excellence, Student to OD, Uncategorized
The first year of practice is both exhilarating and frustrating. New doctors must be mindful of many things, but concentrating on the following four areas can pave their way to a successful career: 1. Never stop learning – After graduating, most new...
by Chad Fleming | Dec 13, 2014 | Guest Post, Practice Growth, Pursue Growth, Uncategorized
An effective marketing plan for your optometry practice will include both online and offline messages. When creating your marketing strategy for 2015, you need to coordinate your online and offline efforts to ensure consistency and maximize both marketing methods....
by Chad Fleming | Oct 27, 2014 | Day in the Life, Guest Post, Practice Growth, Time Management, Uncategorized
Don’t be intimidated by video marketing. With the advancements and popularity in smart phones, making online video is a snap. Before your start recording video on your smart phone or tablet, check out these 5 easy tips for creating online video. 1. Have a Plan Create...
by Chad Fleming | Oct 22, 2014 | Day in the Life, Guest Post, Practice Growth, Time Management, Uncategorized
The facts don’t lie. Not only is YouTube the second largest search engine after Google, research has shown that 80% of online visitors prefer to watch videos rather than read text on a website.* Online videos for optometrists have a range of benefits including:...