by Chad Fleming | Oct 29, 2014 | Day in the Life, Manage with Excellence, Management, Uncategorized
As optometrists, we have to make many decisions, both clinical and business-related. One of the hardest decisions is whether to fire a patient. Ironically, early in our careers we were willing set up any living body with an exam. As our careers advance, we see in rare...
by Chad Fleming | Oct 27, 2014 | Day in the Life, Guest Post, Practice Growth, Time Management, Uncategorized
Don’t be intimidated by video marketing. With the advancements and popularity in smart phones, making online video is a snap. Before your start recording video on your smart phone or tablet, check out these 5 easy tips for creating online video. 1. Have a Plan Create...
by Chad Fleming | Oct 22, 2014 | Day in the Life, Guest Post, Practice Growth, Time Management, Uncategorized
The facts don’t lie. Not only is YouTube the second largest search engine after Google, research has shown that 80% of online visitors prefer to watch videos rather than read text on a website.* Online videos for optometrists have a range of benefits including:...
by Chad Fleming | Oct 15, 2014 | Day in the Life, Manage with Excellence, Management, Staff Management, Uncategorized
These can be the hardest words to tell a staff member after you have made a mistake. We all hate making mistakes, and even worse is having to admit to those mistakes. As the leader of the optometry practice, you feel you are not supposed to make mistakes. However, we...
by Chad Fleming | Oct 8, 2014 | Day in the Life, Manage with Excellence, Practice Growth, Uncategorized
Frustrated at futile attempts to get your patients logged into your patient portal? As part of meeting Meaningful Use 2, our practice has been working to engage patients on the EHR (Electronic Health Record) patient portal. We have some patients who embrace it with...