by Chad Fleming | Dec 31, 2014 | Manage with Excellence, Practice Growth, Staff Management, Uncategorized
Let’s face it, optometry practices are a lot like different offerings on the stock market. Some stocks do well in both bull and bear markets, and others seem to perform poorly no matter what the climate. The similarities in the optometry business are shocking. Why do...
by Chad Fleming | Dec 24, 2014 | Day in the Life, Manage with Excellence, Management, Practice Growth, Pursue Growth, Uncategorized
As an optometrist you may find it easy to schedule your week around your preferences. You may close the office over lunch for an hour and a half and not open until nine o’clock in the morning. You may only schedule contact lens checks on Friday to insure you’ll...
by Chad Fleming | Dec 17, 2014 | Buy/Sell, Career Options, Uncategorized
Sports fans rarely get to see their icons retire in their prime. Unfortunately, many athletes near the end of their careers as their dedicated fans are praying they will give it up. Holding on for too long can be as detrimental to legacies as never winning a...
by Chad Fleming | Dec 13, 2014 | Guest Post, Practice Growth, Pursue Growth, Uncategorized
An effective marketing plan for your optometry practice will include both online and offline messages. When creating your marketing strategy for 2015, you need to coordinate your online and offline efforts to ensure consistency and maximize both marketing methods....
by Chad Fleming | Dec 10, 2014 | Manage with Excellence, Management, Practice Growth, Staff Management, Uncategorized
Employers and employees most always disagree on compensation. Optometrist owners feel they are paying fairly–or even generously–to keep staff members happy and motivated. The optometry staff members believe they are working harder than ever, and deserve to...