Five chairs in the waiting roomIs your schedule slow?

Growth occurs when you invest in what you want to grow. Investing in your practice requires a strategic approach to internal and external marketing.

The best way to grow your practice is to connect with existing patients. Many patients get lost in follow-up and go one or two years without a comprehensive eye evaluation.

The best way to grow your practice is to invest in your database of patients. This is simple and requires no time if you are using software that can do it for you. The top three software programs with these capabilities are DemandForce, SolutionReach, and Websystems3.

SolutionReach is the software we continue to use because of its many benefits, but the most important is the “recall” function. The recall function searches our database in RevolutionEHR and finds all of the patients who have not been in within the last two years and either sends these patients an email, a text, or an automated call.

In January and February alone, our office had 96 patients schedule appointments through this system. These are patients who were lost in general care follow-up. We did not spend marketing dollars to find these people. All optometry offices that have an electronic practice management system compatible with SolutionReach can do this.