Don’t be intimidated by video marketing. With the advancements and popularity in smart phones, making online video is a snap. Before your start recording video on your smart phone or tablet, check out these 5 easy tips for creating online video.
1. Have a Plan
Create a general strategy for your optometry online video efforts by answering a few questions. Who is your audience? What is your goal? What resources can you draw on to record, edit, and publish the video?
Determine if you are trying to reach potential patients or educate existing optometry patients. Next, set goals for your videos. Decide whether you are looking to increase new patient appointments, patient referrals, or increase brand awareness of your optometry practice. Lastly, determine which smart phone or tablet that you have access to has the best video quality. In many cases, you will likely use YouTube to edit and publish your video, although Apple has video editing software that is easy to use as well.
2. Write a Schedule
Create a simple schedule that includes topics and dates. As a busy optometrist, your best bet is to create a monthly schedule and plan out six months to a year in advance. Address topics that your optometry patients frequently ask about or common vision and eye health conditions.
3. Enlist Help
While you can record video yourself, it’s best to enlist help for recording and publishing video. Many members of your staff are comfortable with recording video on a smart phone or tablet. Ask around to see who is willing and excited to help.
4. Choose Quality Over Quantity
Once you get the hang of recording online video for your optometry practice, it’s easy. Don’t get carried away with recording and publishing a multitude of videos. Rather, stick to your schedule and ensure each video is clearly thought out, properly recorded, and optimized online.
5. Take the Plunge
There is no time like the present to get started. Once you have laid out a strategy and enlisted additional resources, get started. For many optometrists, online videos will improve over time. Have realistic expectations, relax, and have fun with creating great optometry online videos.
Rachel Cunningham is a Marketing Content Writer at iMatrix, a provider of affordable web marketing solutions for small, practice based businesses. She earned a Master of Arts degree in English from CSU Long Beach and a Bachelor of Science from Boston College in General Management. Rachel is experienced in writing content optimized for search engines and users, creating engaging content for social media, and crafting articles about SEO and social media marketing for small businesses.
