The facts don’t lie. Not only is YouTube the second largest search engine after Google, research has shown that 80% of online visitors prefer to watch videos rather than read text on a website.*
Online videos for optometrists have a range of benefits including:
- Increasing new patient appointments
- Reaching a broader audience
- Increasing brand awareness
- Building trust in viewers
- Becoming an authority in optometry
- Enhancing patient education
Once you have recorded an online video for your optometry practice, it’s time to publish and promote it. Start by publishing the video on YouTube, Vimeo, or another reputable video hosting website. I recommend YouTube because it is easy to use, it’s a popular network, and it’s owned by Google.
Publish, Promote, Engage
After you publish and optimize your optometry video online, grab the unique URL for that video and start sharing! Post the video on your social media business pages. Facebook, Google+, Twitter, Pinterest, and Instagram are all great for sharing and engaging with video. Write an engaging status update to go with the video and include relevant hashtags.
Next, grab the embed code for your video. Choose a relevant webpage on your optometry website and add the embed code to the HTML. If you don’t have a relevant webpage, take fifteen to twenty minutes to write one. For example, if your latest video is about a First Eye Exam for Kids, write a few paragraphs about why eye exams are important for children. Create a new page and add the text and video to the page.
Additionally, share the video in a blog post. Similar to a webpage, make sure you write up relevant text to include with the video. Even a simple introductory paragraph is enough to post with your online video on your optometry blog.
Follow these steps for all the future online optometry videos you create to get more views, engagement, and build trust in your audience.
*DigitalSherpa, 2014
Rachel Cunningham is a Marketing Content Writer at iMatrix, a provider of affordable web marketing solutions for small, practice based businesses. She earned a Master of Arts degree in English from CSU Long Beach and a Bachelor of Science from Boston College in General Management. Rachel is experienced in writing content optimized for search engines and users, creating engaging content for social media, and crafting articles about SEO and social media marketing for small businesses.
