What is an associate worth in today’s competitive market?  You may be wrestling with how to pay your associate and what to pay your associate so you don’t lose a large portion of your yearly compensation.  Paying an associate does not have to be a difficult decision, in fact, it can be very revealing in regards to the motivation your new associate has to grow the practice.  When deciding what to pay your associate consider giving them 3 options to choose from.  The numbers below are samples and should obviously be adjusted to fit your situation.

  1. Salary only – This will be the most that you will pay per year for the associate.  You may consider $65,000 as a starting point with no additional compensation for production above the break-even point.  If $65,000 is the max amount that you have calculated you are able to afford, then include licensing, malpractice insurance, 401k benefits, etc.  At a practice net of 35%, an associate would have to produce $185,714 gross collected dollars for the investment in the associate to be cost neutral.  As any optometrist employer knows, this is a little skewed since the associate does not proportionally increase fixed costs such as rent and utilities.
  2. High Salary + Low commission – This option affords the CEO to invest less committed dollars for an associate and give the associate some incentive to produce.  You may consider a salary of $55,000 and a commission of 30% above the calculated amount the associate must gross collect to be cost neutral.  For example, at 35% net the associate would need to have gross collected receipts of $157,143.  If the associate gross collected was $207,143, then the difference would be $50,000 and 30% of that is $16,500.  This would give the associate a compensation total of $66,500 and you as the CEO would enter the relationship at a lower risk.
  3. Low Salary + High commission – This option is similar to number two above except you, the CEO, take even less risk and reward the associate greater if production exceeds calculated salary.  You may consider a salary of $45,000 and a commission of 50% above the calculated amount that the associate must gross collect to be cost neutral.  For example, at 35% (office net) the associate would need to have gross collected receipts of $128,571.  If the associate gross collected was $208,571, then the difference would be $80,000 and 50% of that is $40,000.  This would give the associate a compensation total of $85,000 and you as the CEO would enter relationship at a much lower risk of $45,000.  Initially the $85,000 is a good amount of money to pay an associate for the first year, but remember you gave them this option to reduce your risk.

With the 3 options noted above, an employing optometrist can gauge the initiative that an associate has for growth.  Most optometrists that are partner material and business minded will see option 2 and 3 as an opportunity and pass up option number one.  An associate that really likes option 1 could be a great future associate but may not have the mindset of a small business owner.

Interested in reviewing a sample Associates Agreement? Click here to download.
Click here to see our other documents available for download.