3 essential survival tools for your optometry business

Optometry practices that survive in the future will be the ones that have made technology an integral part of their operations. Over the past five years optometry practices have gone through an excessive amount of change. The “wait and see” approach, which was successful for optometrists in the past two … Continue reading

Avoid a malpractice lawsuit by doing these 3 things

Worrying about possible lawsuits can take away the enjoyment of practicing optometry. Unfortunately, anyone can sue anyone for anything. Just because you have been sued or might be sued in the future does not make you a bad optometrist. Instead of letting anxiety become a chronic fear, wise optometrists have … Continue reading

Patient Abandonment–How to avoid optometrist malpractice suits

Optometrists are less likely to be sued than other healthcare professionals, but it still happens. Lawsuits may even increase as optometrists embrace the medical model and its greater level of liability in patient care. Practicing ODs now have more situations to lose sleep over, like when a 20-year-old patient wearing … Continue reading

Three reasons to fire a patient

As optometrists, we have to make many decisions, both clinical and business-related. One of the hardest decisions is whether to fire a patient. Ironically, early in our careers we were willing set up any living body with an exam. As our careers advance, we see in rare instances that keeping … Continue reading

Easy Tips for Using Online Video for Your Practice

Don’t be intimidated by video marketing. With the advancements and popularity in smart phones, making online video is a snap. Before your start recording video on your smart phone or tablet, check out these 5 easy tips for creating online video. 1. Have a Plan Create a general strategy for … Continue reading

Successful Optometrists . . .

Find the Right Practice

Finding the right practice is the first step to fulfilling your optometry career goals

Manage With Excellence

Whether you are managing staff, time, or the business, intentional planning and execution is a must to thrive in an optometry practice.

Pursue Growth

"Without continual growth and progress, such words as improvement, achievement, and success have no meaning." - Benjamin Franklin
Leadership, innovation, optometry management, relevancy....it's a digital world and optometry is no different. Finding advice is easy...finding the most relevant advice for our times narrows the options. We give the same foundational advice your grandpa gave you, except we've brought it to the Digital Age. Relevant non-industry supported insight into daily practice management successes and unforeseen mistakes of a private practice optometrist.