Training Camp – Reaching your optometric staff’s full potential

One of my favorite podcasts is ManagerTools. I enjoy hearing the two experts’ ideas about effectively leading and managing employees in a small business. After years of listening, I recall most strongly their assertion that managing is not for everyone. I feel that is why so many optometrists struggle with … Continue reading

What to look for in a potential buyer of your optometry practice

The ease of selling a product is inversely proportional to the cost of the product. If a patient at your practice wants to buy a bottle of ophthalmic lens cleaner, no one is concerned whether the individual can pay for the $5 bottle. However, if a patient is buying three … Continue reading

Five ways to tell staff “I appreciate you”–and have them believe it!

Have you ever given all your staff members bonuses, and then wondered why it seemed to make no impact on their loyalty or productivity? Did only a few even thank you for their bonus? Contrary to popular belief, the number one reason good staff members leave a practice is not … Continue reading

The #1 Reason Staff Leave your Optometry Office

I think the most difficult aspect of being the CEO of my company is staffing. Like all optometry graduates, I was highly trained for the clinical work, and I enjoy it. I’ve also found the business development and growth to be fun, like a calculated game of chess that rewards … Continue reading

See how 10 additional patients will pay for an optometric scribe

The newest trend for optometrists is having a scribe assist in the exam room. In other areas of healthcare, physicians have been using exam room assistants for decades. Using scribes, however, is relatively new for the optometric profession as a whole. Scribes can relieve a little of the optometrist’s stress … Continue reading

Successful Optometrists . . .

Find the Right Practice

Finding the right practice is the first step to fulfilling your optometry career goals

Manage With Excellence

Whether you are managing staff, time, or the business, intentional planning and execution is a must to thrive in an optometry practice.

Pursue Growth

"Without continual growth and progress, such words as improvement, achievement, and success have no meaning." - Benjamin Franklin
Leadership, innovation, optometry management,'s a digital world and optometry is no different. Finding advice is easy...finding the most relevant advice for our times narrows the options. We give the same foundational advice your grandpa gave you, except we've brought it to the Digital Age. Relevant non-industry supported insight into daily practice management successes and unforeseen mistakes of a private practice optometrist.