Top 10 reasons an OD should change EHR/practice management software
Have you ever found yourself laughing at what you have become only to shake your head in disbelief? You may feel this way as you look at the current software you utilize in your optometry office. Maybe you thought all software was pretty much created equal or maybe you make … Continue reading
3 ways to build staff morale
The task of managing staff can make you want to sell your practice. After spending a busy day in the exam room, you’re frustrated to learn a staff member has been spreading gossip throughout the office. Upon opening your email, you see one of your morning patients replied negatively on … Continue reading
Are female optometrists changing the profession?
On the record and off the record colleagues often ask my opinion about the growing number of women in optometry. Interestingly, many of those asking are male baby boomers who have been accustomed to a male-dominated profession for most of their careers. Below you will find a question about female optometrists … Continue reading
How to Convert Website and Phone Leads
Guest post by Rachel Cunningham As a business owner, you spend valuable time and resources marketing your optometry practice both online and offline. However, those valuable investments can be wasted if you don’t plan ahead to maximize conversions. Maximizing conversions means turning phone calls and emails into new patient appointments. … Continue reading
The #1 way to get top dollar for your optometry practice
All owners and optometrists looking to sell their practices hope to get a price above the industry average. In previous posts regarding the current market value of optometry practices, I stated that practices have been selling for between 55-65 percent of the last three years’ average gross collected. Although sellers … Continue reading
Successful Optometrists . . .
Manage With Excellence
Whether you are managing staff, time, or the business, intentional planning and execution is a must to thrive in an optometry practice.
"Without continual growth and progress, such words as improvement, achievement, and success have no meaning."
- Benjamin Franklin
Leadership, innovation, optometry management, relevancy....it's a digital world and optometry is no different. Finding advice is easy...finding the most relevant advice for our times narrows the options. We give the same foundational advice your grandpa gave you, except we've brought it to the Digital Age. Relevant non-industry supported insight into daily practice management successes and unforeseen mistakes of a private practice optometrist.