The business plan’s Executive Summary provides a glimpse of who you are

An often-overlooked, yet critical aspect of a great business is having a clear vision and purpose-filled mission for that business. In his book, “Start with Why: How Great Leaders Inspire Everyone to Take Action,” leadership expert Simon Sinek stresses the importance of knowing why you do what you do. Any … Continue reading

A business plan is the key to funding your optometry dream

Many young, ambitious optometrists live with the dream of becoming the CEO of an optometry practice. Making the dream a reality takes money. Since most young, ambitious optometrists don’t have the necessary cash on hand to start or purchase their own practices, they will need to find ways to fund … Continue reading

3 reasons the trendy iPad is not efficient for practice workflow

As previous users of Officemate/Examwriter, the other doctors at our practice and I used iPads through a terminal server. This means we used iPads in the exam room with Officemate/Examwriter. When we first got them we were excited, and our patients were too. Seeing the doctor documenting the exam on … Continue reading

How to change patient behavior in 2 minutes

In a world full of information, psychologists claim we are learning less. Technology today puts a wealth of information at our fingertips, yet we are not internalizing it. In Focus by Goleman, studies show that if people want to actually learn new things that can lead to positive life changes they … Continue reading

Four ways to increase your net before selling your optometry practice

Selling an optometry practice involves two major steps. The first is deciding it is time to sell the practice that you have spent your life building. The second step is executing a well-laid plan for getting maximum dollars for your life-long investment. When I coach buyers to successfully analyze an … Continue reading

Successful Optometrists . . .

Find the Right Practice

Finding the right practice is the first step to fulfilling your optometry career goals

Manage With Excellence

Whether you are managing staff, time, or the business, intentional planning and execution is a must to thrive in an optometry practice.

Pursue Growth

"Without continual growth and progress, such words as improvement, achievement, and success have no meaning." - Benjamin Franklin
Leadership, innovation, optometry management,'s a digital world and optometry is no different. Finding advice is easy...finding the most relevant advice for our times narrows the options. We give the same foundational advice your grandpa gave you, except we've brought it to the Digital Age. Relevant non-industry supported insight into daily practice management successes and unforeseen mistakes of a private practice optometrist.