Three ways debt will handcuff your dream of owning an optometry practice

I was arrested once. Yes, I’m not to proud to say it. Although it was many years ago, I still remember the embarrassment of having the officer snap handcuffs on my wrists. Being handcuffed creates a real immediate problem and leaves a lasting impression. Handcuffs take away freedom, and freedom … Continue reading

I’ll do it tomorrow

Saying you’ll do something tomorrow could mean you might never get around to it. Indecision over a long period of time creates an erosion of negative change. Too often this is the case for those of us running optometry practices. You say that you will do it tomorrow, and tomorrow … Continue reading

The Legacy of your optometry practice

After a week of hanging out on the beach, my wife and I were in the rental car heading to the airport. We have been married long enough to remember the days when couples blamed each other when they got lost. Now, when the turn-by-turn instructions in our iPhone landed … Continue reading

The one thing all optometry offices must have

In 2015 technology has been changing faster than ever. It seems like just yesterday Facebook was the online place to be, now it’s being crowded by Pinterest and others. Which technologies are necessary for your optometry office, and which are only a passing fad? The most important online technology is … Continue reading

You want a job….Plant the seed

Imagine waking up every work day dreading going to the clinic. The practice is understaffed, and everyone avoids addressing ever-present problems. What a miserable way to spend a day, a week, a year–and a career. Your career in optometry does not need to be like that. Many optometrists wake up … Continue reading

Successful Optometrists . . .

Find the Right Practice

Finding the right practice is the first step to fulfilling your optometry career goals

Manage With Excellence

Whether you are managing staff, time, or the business, intentional planning and execution is a must to thrive in an optometry practice.

Pursue Growth

"Without continual growth and progress, such words as improvement, achievement, and success have no meaning." - Benjamin Franklin
Leadership, innovation, optometry management,'s a digital world and optometry is no different. Finding advice is easy...finding the most relevant advice for our times narrows the options. We give the same foundational advice your grandpa gave you, except we've brought it to the Digital Age. Relevant non-industry supported insight into daily practice management successes and unforeseen mistakes of a private practice optometrist.