It’s My Fault. . . . Please forgive me.

These can be the hardest words to tell a staff member after you have made a mistake. We all hate making mistakes, and even worse is having to admit to those mistakes. As the leader of the optometry practice, you feel you are not supposed to make mistakes. However, we … Continue reading

3 ways optometrists are getting patients to use the online patient portal

Frustrated at futile attempts to get your patients logged into your patient portal? As part of meeting Meaningful Use 2, our practice has been working to engage patients on the EHR (Electronic Health Record) patient portal. We have some patients who embrace it with enthusiasm, but I would say most … Continue reading

Optometrist burnout? Watch for these 3 signs

Burnout can happen to the best of us, and it usually happens to those who least expect it. Burnout is a state of emotional, mental, and physical exhaustion caused by excessive and prolonged stress. Most people think burnout happens to individuals who only half-heartedly like optometry, or the ones who just went … Continue reading

Making the medical model a reality

Question:  What do you do when patients expect their visits to be covered under their vision benefit plans, but their complaints are medical and should be billed as such? This is the No. 1 question that I receive as the Business & Career Coach for AOAExcel. Transitioning to the medical … Continue reading

3 Baby Steps to Practicing the Medical Model

Optometry practices today are struggling to re-invent themselves as practitioners of optometric medicine. This evolution began over a decade ago when Medicare first recognized optometrists as equal to ophthalmologists. This classification makes sense, because optometry students are educated alongside medical students. Now new laws are allowing optometrists to practice as … Continue reading

Successful Optometrists . . .

Find the Right Practice

Finding the right practice is the first step to fulfilling your optometry career goals

Manage With Excellence

Whether you are managing staff, time, or the business, intentional planning and execution is a must to thrive in an optometry practice.

Pursue Growth

"Without continual growth and progress, such words as improvement, achievement, and success have no meaning." - Benjamin Franklin
Leadership, innovation, optometry management,'s a digital world and optometry is no different. Finding advice is easy...finding the most relevant advice for our times narrows the options. We give the same foundational advice your grandpa gave you, except we've brought it to the Digital Age. Relevant non-industry supported insight into daily practice management successes and unforeseen mistakes of a private practice optometrist.