Four ways to increase your net before selling your optometry practice

Selling an optometry practice involves two major steps. The first is deciding it is time to sell the practice that you have spent your life building. The second step is executing a well-laid plan for getting maximum dollars for your life-long investment. When I coach buyers to successfully analyze an … Continue reading

Alleviate the fear of your first Optometry Associateship

Congratulations on one of the biggest accomplishments of your career–graduating from optometry school. Your professional journey has just begun, and starting in the right direction will ultimately determine your destination. As you prepare for your first associateship you may be a little nervous, a little hesitant, and possibly a little scared. It is perfectly … Continue reading

Selling an optometry practice? Start with this

Are you thinking about selling your practice? If you are an optometrist who owns a practice then you should be. You may not be planning to retire for 15 years, but you should still entertain the thought of selling, as many decisions you make now will impact your ability to sell later. When … Continue reading

Asset or Stock Purchase: Optometry Practice Sale

To be a great CEO of your optometry practice it is imperative that you have the right individuals on your team.  The best leaders of optometry practices are surrounding themselves with people who collectively make everyone better.  The examples and education below comes from J.R. Armstrong, a CPA at May & … Continue reading

Take Control of Your Reputation on Social Media

“iMatrix is a website development company that specializes in optometry.  From personal experience, I highly recommend them for any optometry practice wanting to maximize their online real estate.” – Chad Fleming, OD (founder OptometryCEO) Guest post by Rachel Cunningham is a Marketing Content Writer at iMatrix. Did you know that people are … Continue reading

Successful Optometrists . . .

Find the Right Practice

Finding the right practice is the first step to fulfilling your optometry career goals

Manage With Excellence

Whether you are managing staff, time, or the business, intentional planning and execution is a must to thrive in an optometry practice.

Pursue Growth

"Without continual growth and progress, such words as improvement, achievement, and success have no meaning." - Benjamin Franklin
Leadership, innovation, optometry management,'s a digital world and optometry is no different. Finding advice is easy...finding the most relevant advice for our times narrows the options. We give the same foundational advice your grandpa gave you, except we've brought it to the Digital Age. Relevant non-industry supported insight into daily practice management successes and unforeseen mistakes of a private practice optometrist.