Hire the best….Future optometrists
Right now we have two staff members who have decided to make optometry their life profession and are applying to optometry school. These future ODs are excited, and their excitement is contagious to the rest of the staff, even the sometimes complacent and burned out OD who has been practicing … Continue reading
What the experts don’t say about Managed Vision Care Plans
As a practicing OD who sees patients 3.5 days a week and manages a large multi-location practice with one other owner, I find my primary job is making decisions. As owners, my partner and I have the responsibility to make key decisions that will impact the health of the practice … Continue reading
Vision or Medical?
“I just want to see patients and not worry about what vision coverage or medical insurance they have.” Many doctors have expressed this desire to focus on their patients and not be concerned about the financial side of things. However, if those same doctors would also like to thrive in … Continue reading
Does optometry have you feeling stuck?
When you chose your career path in optometry, you might have been unaware of the many ramifications. You are now at risk of being responsible for someone going blind. You must be committed to life-long learning. If you decided to buy an optometry practice, you have taken on the responsibilities … Continue reading
What should a CEO know about contact lenses and UPP?
The buzz acronym these days is UPP. With the Unilateral Pricing Policy, businesses must charge a minimum price for a product. This UPP was introduced for the newest and most innovative brands of contact lens, so eye care professionals could take the time to educate, fit, and prescribe these breakthrough … Continue reading
Successful Optometrists . . .
Manage With Excellence
Whether you are managing staff, time, or the business, intentional planning and execution is a must to thrive in an optometry practice.
"Without continual growth and progress, such words as improvement, achievement, and success have no meaning."
- Benjamin Franklin
Leadership, innovation, optometry management, relevancy....it's a digital world and optometry is no different. Finding advice is easy...finding the most relevant advice for our times narrows the options. We give the same foundational advice your grandpa gave you, except we've brought it to the Digital Age. Relevant non-industry supported insight into daily practice management successes and unforeseen mistakes of a private practice optometrist.