Three reasons to fire a patient

As optometrists, we have to make many decisions, both clinical and business-related. One of the hardest decisions is whether to fire a patient. Ironically, early in our careers we were willing set up any living body with an exam. As our careers advance, we see in rare instances that keeping … Continue reading

Easy Tips for Using Online Video for Your Practice

Don’t be intimidated by video marketing. With the advancements and popularity in smart phones, making online video is a snap. Before your start recording video on your smart phone or tablet, check out these 5 easy tips for creating online video. 1. Have a Plan Create a general strategy for … Continue reading

Your Ideal Online Video Promotion Strategy

The facts don’t lie. Not only is YouTube the second largest search engine after Google, research has shown that 80% of online visitors prefer to watch videos rather than read text on a website.* Online videos for optometrists have a range of benefits including: Increasing new patient appointments Reaching a … Continue reading

It’s My Fault. . . . Please forgive me.

These can be the hardest words to tell a staff member after you have made a mistake. We all hate making mistakes, and even worse is having to admit to those mistakes. As the leader of the optometry practice, you feel you are not supposed to make mistakes. However, we … Continue reading

3 ways optometrists are getting patients to use the online patient portal

Frustrated at futile attempts to get your patients logged into your patient portal? As part of meeting Meaningful Use 2, our practice has been working to engage patients on the EHR (Electronic Health Record) patient portal. We have some patients who embrace it with enthusiasm, but I would say most … Continue reading

Successful Optometrists . . .

Find the Right Practice

Finding the right practice is the first step to fulfilling your optometry career goals

Manage With Excellence

Whether you are managing staff, time, or the business, intentional planning and execution is a must to thrive in an optometry practice.

Pursue Growth

"Without continual growth and progress, such words as improvement, achievement, and success have no meaning." - Benjamin Franklin
Leadership, innovation, optometry management, relevancy....it's a digital world and optometry is no different. Finding advice is easy...finding the most relevant advice for our times narrows the options. We give the same foundational advice your grandpa gave you, except we've brought it to the Digital Age. Relevant non-industry supported insight into daily practice management successes and unforeseen mistakes of a private practice optometrist.