Build your Optometry Practice to Sell

Have you been thinking about retirement? If you have graduated from optometry school and you currently own your practice, you should be. It’s never too early to begin the process of preparing your practice to sell. Many optometry practices do not sell for reasons that could have been prevented if … Continue reading

Oh baby! Surviving an Associate OD’s maternity leave

The birth of a baby is one of the most exciting events a human can experience. When one of our associate ODs informed me she was pregnant, I was happy for her. As a CEO of our optometry practice, I also recognize scheduling her maternity leave will bring some challenges. … Continue reading

The #1 way to avoid paying unemployment

A bad hire can can damage office morale. Sometimes employees don’t work out and need to be terminated. However, you might hesitate before you fire them because you don’t want a lawsuit for wrongful termination, and you certainly want to avoid paying unemployment. Here is the number one way to … Continue reading

How to stick it to your NO SHOWS

When patients cancel or or forget their appointments, a highly productive day can turn into a day that’s only slightly better than just staying at home. Because frequent cancellations and “no shows” are costly, some optometry practices try to punish patients by charging them a “no show” fee. However, I … Continue reading

Dialing for dollars: How to reduce costs

In the past several years, staying profitable in an optometric business has become a battle. Reimbursements continue to decline while cost of goods and general optometry practice bills increase. Expenses will quickly eat up profits if you don’t proactively control your costs. The bite that hit our practice recently was … Continue reading

Successful Optometrists . . .

Find the Right Practice

Finding the right practice is the first step to fulfilling your optometry career goals

Manage With Excellence

Whether you are managing staff, time, or the business, intentional planning and execution is a must to thrive in an optometry practice.

Pursue Growth

"Without continual growth and progress, such words as improvement, achievement, and success have no meaning." - Benjamin Franklin
Leadership, innovation, optometry management,'s a digital world and optometry is no different. Finding advice is easy...finding the most relevant advice for our times narrows the options. We give the same foundational advice your grandpa gave you, except we've brought it to the Digital Age. Relevant non-industry supported insight into daily practice management successes and unforeseen mistakes of a private practice optometrist.