OD – OMD networks are key to future success

Experts spend hours looking at past trends to anticipate the future and recommend ways to exploit the changes that are predicted to occur. In the profession of optometry many are speculating on the change in the health care model and the impact the Affordable Care Organizations (ACO) will have on … Continue reading

Win big with OD to OD referrals

When patients have conditions that are difficult to diagnose or treat, an optometrist might want to send them to an ophthalmology referral center or to another optometrist at a different clinic. However, the fear of not receiving the patient back may keep the optometrist from making the referral. This becomes … Continue reading

Increase per patient revenue today

One of the key benchmarks for evaluating the health of your optometry practice can be determined by measuring the revenue generated per patient. Because the medical care revolution has placed diminishing emphasis on comprehensive exams, the benchmark is perhaps not as illuminating as in the past. Still, as an owner … Continue reading

All optometrists are salesmen

The title of this post probably made some of you bristle. You don’t want to have anything to do with sales. In fact, you went into optometry for the sole purpose of making a good living without having to sell anything to anyone. Despite your aversion to selling, you and … Continue reading

Leading your optometry practice with Core Values

When his little brother knocks over his Legos, my five-year-old is inclined to feel sorry for himself and give up. I encourage him to see this negative situation as an opportunity to build something bigger and better. This principle is definitely true when leading your staff. Sometimes unhealthy cultures and … Continue reading

Successful Optometrists . . .

Find the Right Practice

Finding the right practice is the first step to fulfilling your optometry career goals

Manage With Excellence

Whether you are managing staff, time, or the business, intentional planning and execution is a must to thrive in an optometry practice.

Pursue Growth

"Without continual growth and progress, such words as improvement, achievement, and success have no meaning." - Benjamin Franklin
Leadership, innovation, optometry management, relevancy....it's a digital world and optometry is no different. Finding advice is easy...finding the most relevant advice for our times narrows the options. We give the same foundational advice your grandpa gave you, except we've brought it to the Digital Age. Relevant non-industry supported insight into daily practice management successes and unforeseen mistakes of a private practice optometrist.