The key to great patient care

Finding, training, and retaining great personnel is the key to a great–and profitable–optometry practice. Of the three actions, training is the most important. Staff need to be trained in your practice’s specific way of doing things. Even if you’ve hired experienced opticians, you’ll need to train them for uniform patient … Continue reading

3 things to do when your schedule is slow

Most optometry practices have months when the schedule is not bursting at the seams. This can be discouraging and stressful, or it can be beneficial and rejuvenating, depending how you as a leader approach it. Here are three ways to make the most of a slow schedule: Reflect for encouragement … Continue reading

How to save $1,000 on a NEW visual acuity chart

Our old projection charts were not cutting it.  The optotypes were no longer clear, and they didn’t look good. We had to do something. So we updated a few of them, but each new digital iMac visual acuity chart was costing us between $2,400-$2,700–and we needed five more! Instead of … Continue reading

Screening Applicants – Finding the right next staff member

As the CEO of your company, you are ultimately responsible for every staff member that you hire and their success in your optometric practice. Starting the application process and finding the right staff can be frustrating and lead to bad hires. A bad hire is not only very costly financially … Continue reading

5 essential upgrades to ensure optometry business success this year

Being selective on what you upgrade is the key to running a successful business. Which upgrades are worth the investment? Upgrade these 5 things: Online management vendor – whether you manage your business’ online presence or hire it out, this is the most important area to invest money and resources … Continue reading

Successful Optometrists . . .

Find the Right Practice

Finding the right practice is the first step to fulfilling your optometry career goals

Manage With Excellence

Whether you are managing staff, time, or the business, intentional planning and execution is a must to thrive in an optometry practice.

Pursue Growth

"Without continual growth and progress, such words as improvement, achievement, and success have no meaning." - Benjamin Franklin
Leadership, innovation, optometry management,'s a digital world and optometry is no different. Finding advice is easy...finding the most relevant advice for our times narrows the options. We give the same foundational advice your grandpa gave you, except we've brought it to the Digital Age. Relevant non-industry supported insight into daily practice management successes and unforeseen mistakes of a private practice optometrist.