Turn Website Visitors into New Patients

Online paid ads, also known as pay-per-click or PPC, are the most efficient way to drive more traffic to your optometry website. However, how do you convert these web visitors into new patients? The answer is a custom, PPC landing page. Here, we will examine five ways you can create … Continue reading

The Optometry Business Plan Organization Chart

Being the CEO of your company requires you to be a visionary. Visionaries plan for the future with a logical understanding of where their business is now and where they want it to go. If you are not a visionary, find an optometrist with this gift and make an appointment … Continue reading

5 Tips for Ideal PPC Landing Pages

Online paid advertising, or pay-per-click (PPC), is an effective way to drive a lot of users to your optometry website quickly. However, designing the right pay-per-click ad is only half of the equation. The other half is a great landing page that gets online visitors to convert into new patient … Continue reading

The business plan’s Executive Summary provides a glimpse of who you are

An often-overlooked, yet critical aspect of a great business is having a clear vision and purpose-filled mission for that business. In his book, “Start with Why: How Great Leaders Inspire Everyone to Take Action,” leadership expert Simon Sinek stresses the importance of knowing why you do what you do. Any … Continue reading

A business plan is the key to funding your optometry dream

Many young, ambitious optometrists live with the dream of becoming the CEO of an optometry practice. Making the dream a reality takes money. Since most young, ambitious optometrists don’t have the necessary cash on hand to start or purchase their own practices, they will need to find ways to fund … Continue reading

Successful Optometrists . . .

Find the Right Practice

Finding the right practice is the first step to fulfilling your optometry career goals

Manage With Excellence

Whether you are managing staff, time, or the business, intentional planning and execution is a must to thrive in an optometry practice.

Pursue Growth

"Without continual growth and progress, such words as improvement, achievement, and success have no meaning." - Benjamin Franklin
Leadership, innovation, optometry management, relevancy....it's a digital world and optometry is no different. Finding advice is easy...finding the most relevant advice for our times narrows the options. We give the same foundational advice your grandpa gave you, except we've brought it to the Digital Age. Relevant non-industry supported insight into daily practice management successes and unforeseen mistakes of a private practice optometrist.