Who receives revenue of your associate ODs research and writing?

As an employer you hired an optometrist to clinically evaluate patients and work as described in an Associate Agreement. So what happens when your associate OD uses patient clinical data generated when working with your company? For example, the associate examines patients four days a week and uses down time during … Continue reading

Should you rename your optometry practice?

Prior to placing a name on birth certificate, many parents spend countless nights and Google searches looking for a name that resonates with them and will ultimately define their next child. The importance of a name should not be underestimated, especially when naming an optometry practice. Years ago a practice’s … Continue reading

You’re fired!

Donald Trump’s reality show is known for two words dreaded words:  “You’re fired!” As an aspiring entrepreneur, I remember watching The Apprentice every week trying to glean wisdom. I was hoping I could get all the right words and actions down so firing staff would be easy. After 12 years, … Continue reading

Are some optometrists real doctors and some not?

Are optometrists who work at commercial establishments real doctors? I take offense when patients walk into my exam room and tell me they have been getting their eyes checked at a commercial establishment, but now that they think they have problems they have come to see a “real” doctor. This … Continue reading

Help employees succeed in your optometry practice

Do you find your staff making the same mistakes over and over? When confronted, do they say no one ever told them differently? Never mind that the issue was discussed in the past two staff meetings. We’ve noticed staff members rarely save staff meeting notes for future reference, even when … Continue reading

Successful Optometrists . . .

Find the Right Practice

Finding the right practice is the first step to fulfilling your optometry career goals

Manage With Excellence

Whether you are managing staff, time, or the business, intentional planning and execution is a must to thrive in an optometry practice.

Pursue Growth

"Without continual growth and progress, such words as improvement, achievement, and success have no meaning." - Benjamin Franklin
Leadership, innovation, optometry management, relevancy....it's a digital world and optometry is no different. Finding advice is easy...finding the most relevant advice for our times narrows the options. We give the same foundational advice your grandpa gave you, except we've brought it to the Digital Age. Relevant non-industry supported insight into daily practice management successes and unforeseen mistakes of a private practice optometrist.