3 ways to build patient loyalty

Patients who are loyal will always return to your office for their regular exams instead of going elsewhere. Loyal patients will refer their friends and co-workers in need of eye care to your office. Loyal patients are key to a successful optometry practice. Loyalty cannot be purchased, it must be … Continue reading

The #1 way to increase your production by $80,000 this year

Most business owners want to grow their businesses, and optometry practice owners are no exception. However, growing the bottom line in today’s economic climate is tough. Many optometrists are forced to sign with insurance companies that have negotiated rates that are 60 percent less than usual and customary fees, which … Continue reading

How to protect yourself in an optometry employment lawsuit

Letting go of an employee may be one of the hardest confrontations that a CEO of an optometry office will face. Telling someone that he or she no longer has a job is difficult, and the smaller the office, the closer the acquaintance and the harder it is. Along with … Continue reading

What all buyers and sellers of optometry practices need to know

All sellers want to get top dollar for their optometry practice, but many of them are not.  One reason they are not getting 65 percent of gross or higher is because they have not taken the time to remove all their personal expenses from the income statement. Owners of optometry … Continue reading

3 reasons your appointment template should not specify type of appointment

Let’s face it. We optometrists who have been practicing for a while like our comfort zones and tend to resist something new. However, electronic health records and the Affordable Care Act are changing how we do business, and we would be wise to pay attention to the ramifications. In the past, optometrists depended … Continue reading

Successful Optometrists . . .

Find the Right Practice

Finding the right practice is the first step to fulfilling your optometry career goals

Manage With Excellence

Whether you are managing staff, time, or the business, intentional planning and execution is a must to thrive in an optometry practice.

Pursue Growth

"Without continual growth and progress, such words as improvement, achievement, and success have no meaning." - Benjamin Franklin
Leadership, innovation, optometry management, relevancy....it's a digital world and optometry is no different. Finding advice is easy...finding the most relevant advice for our times narrows the options. We give the same foundational advice your grandpa gave you, except we've brought it to the Digital Age. Relevant non-industry supported insight into daily practice management successes and unforeseen mistakes of a private practice optometrist.