The #1 Reason Staff Leave your Optometry Office

I think the most difficult aspect of being the CEO of my company is staffing. Like all optometry graduates, I was highly trained for the clinical work, and I enjoy it. I’ve also found the business development and growth to be fun, like a calculated game of chess that rewards … Continue reading

See how 10 additional patients will pay for an optometric scribe

The newest trend for optometrists is having a scribe assist in the exam room. In other areas of healthcare, physicians have been using exam room assistants for decades. Using scribes, however, is relatively new for the optometric profession as a whole. Scribes can relieve a little of the optometrist’s stress … Continue reading

Preparing the Associate OD for a pay decrease

As one of two owners in a large optometry practice, I have to face difficult employment issues each week. Like many optometry graduates, I had trained for the clinical aspect of optometry and had what I now see was a naive interest in being a business owner and employer. As job … Continue reading

Text Messaging not important? Think again.

Optometry offices typically do not have the most convenient hours for patients to pick up their glasses and contact lenses. Private practices are usually open 8 a.m. to 5 p.m., Monday through Friday. These hours are convenient only for retirees. In today’s dual-income culture and 5 a.m. to 5 p.m. … Continue reading

3 reasons you are seeing more patients and making less money

Many optometrists believe today’s optometry business requires more and more effort to achieve the same financial rewards. If you agree, you may have fallen into one of these three traps: Refusing to Change – With decreasing vision care benefit reimbursements, optometrists can operate their offices the way they always have, or … Continue reading

Successful Optometrists . . .

Find the Right Practice

Finding the right practice is the first step to fulfilling your optometry career goals

Manage With Excellence

Whether you are managing staff, time, or the business, intentional planning and execution is a must to thrive in an optometry practice.

Pursue Growth

"Without continual growth and progress, such words as improvement, achievement, and success have no meaning." - Benjamin Franklin
Leadership, innovation, optometry management,'s a digital world and optometry is no different. Finding advice is easy...finding the most relevant advice for our times narrows the options. We give the same foundational advice your grandpa gave you, except we've brought it to the Digital Age. Relevant non-industry supported insight into daily practice management successes and unforeseen mistakes of a private practice optometrist.