3 external marketing resources that will maximize an Optometrist/CEO’s investment

Marketing can be internal, like when a patient recommends her optometrist to a friend, or external, which includes advertising like billboards, radio ads, and mailed flyers. Many optometry practice owners put little emphasis on external marketing. Owners tend to believe they are not impacted by marketing, so they see spending money … Continue reading

3 resources every optometrist should bookmark

Patient care is more than vision correction and eye disease management. Patient care involves just that–caring. The best optometrists take a holistic approach and advocate for their patients’ needs. Many optometrists offer refractions and slit lamp exams for approximately the same cost. Differentiating yourself from the rest of the field requires … Continue reading

The #1 way to grow your practice–with minimal investment

Is your schedule slow? Growth occurs when you invest in what you want to grow. Investing in your practice requires a strategic approach to internal and external marketing. The best way to grow your practice is to connect with existing patients. Many patients get lost in follow-up and go one … Continue reading

Who receives revenue of your associate ODs research and writing?

As an employer you hired an optometrist to clinically evaluate patients and work as described in an Associate Agreement. So what happens when your associate OD uses patient clinical data generated when working with your company? For example, the associate examines patients four days a week and uses down time during … Continue reading

Should you rename your optometry practice?

Prior to placing a name on birth certificate, many parents spend countless nights and Google searches looking for a name that resonates with them and will ultimately define their next child. The importance of a name should not be underestimated, especially when naming an optometry practice. Years ago a practice’s … Continue reading

Successful Optometrists . . .

Find the Right Practice

Finding the right practice is the first step to fulfilling your optometry career goals

Manage With Excellence

Whether you are managing staff, time, or the business, intentional planning and execution is a must to thrive in an optometry practice.

Pursue Growth

"Without continual growth and progress, such words as improvement, achievement, and success have no meaning." - Benjamin Franklin
Leadership, innovation, optometry management, relevancy....it's a digital world and optometry is no different. Finding advice is easy...finding the most relevant advice for our times narrows the options. We give the same foundational advice your grandpa gave you, except we've brought it to the Digital Age. Relevant non-industry supported insight into daily practice management successes and unforeseen mistakes of a private practice optometrist.