Dating before a Partnership

By Ashley Blasi, OD, guest columnist My husband and I dated for six years before we bit the bullet and got married. Those six years provided us an opportunity to know the good, the bad and the ugly about each other. No secrets were left untold before we became hitched. … Continue reading

4 ways to ensure a successful first year of practice.

The first year of practice is both exhilarating and frustrating. New doctors must be mindful of many things, but concentrating on the following four areas can pave their way to a successful career: 1. Never stop learning –  After graduating, most new optometrists are relieved to finally be finished with … Continue reading

Playing the Vision Benefit games for better profits.

Staying on top of the optometric game’s changing rules can be daunting. The optical department especially has its own regulations. Vision benefit companies like VSP and Eyemed have cut reimbursements down to a dispensing fee, so it’s difficult to find the money to pay staff and keep patient care high. … Continue reading

What do your patients think about eye care?

The advertising industry understands product education and uses it to win people over to their respective products. Through Facebook ads and ESPN commercials, we are constantly being educated about what we need and why we need it. When patients receive education from their eye doctors about the proper care of … Continue reading

Is optometry less profitable than one year ago?

Everyone wants a piece of the pie. Decreasing margins and healthcare initiatives that focus solely on cost savings cause many of us to wonder if the good days will ever return. Making a decent profit in today’s environment is a difficult task for even the most astute business CEOs in … Continue reading

Successful Optometrists . . .

Find the Right Practice

Finding the right practice is the first step to fulfilling your optometry career goals

Manage With Excellence

Whether you are managing staff, time, or the business, intentional planning and execution is a must to thrive in an optometry practice.

Pursue Growth

"Without continual growth and progress, such words as improvement, achievement, and success have no meaning." - Benjamin Franklin
Leadership, innovation, optometry management,'s a digital world and optometry is no different. Finding advice is easy...finding the most relevant advice for our times narrows the options. We give the same foundational advice your grandpa gave you, except we've brought it to the Digital Age. Relevant non-industry supported insight into daily practice management successes and unforeseen mistakes of a private practice optometrist.