Your Ideal Online Video Promotion Strategy
The facts don’t lie. Not only is YouTube the second largest search engine after Google, research has shown that 80% of online visitors prefer to watch videos rather than read text on a website.* Online videos for optometrists have a range of benefits including: Increasing new patient appointments Reaching a … Continue reading
It’s My Fault. . . . Please forgive me.
These can be the hardest words to tell a staff member after you have made a mistake. We all hate making mistakes, and even worse is having to admit to those mistakes. As the leader of the optometry practice, you feel you are not supposed to make mistakes. However, we … Continue reading
3 ways optometrists are getting patients to use the online patient portal
Frustrated at futile attempts to get your patients logged into your patient portal? As part of meeting Meaningful Use 2, our practice has been working to engage patients on the EHR (Electronic Health Record) patient portal. We have some patients who embrace it with enthusiasm, but I would say most … Continue reading
Optometrist burnout? Watch for these 3 signs
Burnout can happen to the best of us, and it usually happens to those who least expect it. Burnout is a state of emotional, mental, and physical exhaustion caused by excessive and prolonged stress. Most people think burnout happens to individuals who only half-heartedly like optometry, or the ones who just went … Continue reading
Making the medical model a reality
Question: What do you do when patients expect their visits to be covered under their vision benefit plans, but their complaints are medical and should be billed as such? This is the No. 1 question that I receive as the Business & Career Coach for AOAExcel. Transitioning to the medical … Continue reading
Successful Optometrists . . .
Manage With Excellence
Whether you are managing staff, time, or the business, intentional planning and execution is a must to thrive in an optometry practice.
"Without continual growth and progress, such words as improvement, achievement, and success have no meaning."
- Benjamin Franklin
Leadership, innovation, optometry management, relevancy....it's a digital world and optometry is no different. Finding advice is easy...finding the most relevant advice for our times narrows the options. We give the same foundational advice your grandpa gave you, except we've brought it to the Digital Age. Relevant non-industry supported insight into daily practice management successes and unforeseen mistakes of a private practice optometrist.