Making the medical model a reality
Question: What do you do when patients expect their visits to be covered under their vision benefit plans, but their complaints are medical and should be billed as such? This is the No. 1 question that I receive as the Business & Career Coach for AOAExcel. Transitioning to the medical … Continue reading
3 Baby Steps to Practicing the Medical Model
Optometry practices today are struggling to re-invent themselves as practitioners of optometric medicine. This evolution began over a decade ago when Medicare first recognized optometrists as equal to ophthalmologists. This classification makes sense, because optometry students are educated alongside medical students. Now new laws are allowing optometrists to practice as … Continue reading
Mirroring: Why some Associate ODs get pay increases and others do not.
When new optometrists begin practice they are often so happy with the security of an associate position they simply accept the compensation offered. However, many are underpaid. A good associate OD can bring the practice a lot of money. The smart new optometrists know their potential and take the risk … Continue reading
5 marketing strategies to keep your optometry practice schedule full
The biggest marketing mistake most optometrists make is waiting until the practice schedule slows down to start advertising. Proactive marketing gives the greatest return on an investment. Successful practices market when things are good so that three to six months later when other optometrists experience a slowdown, their schedules will … Continue reading
Turn Website Visitors into New Patients
Online paid ads, also known as pay-per-click or PPC, are the most efficient way to drive more traffic to your optometry website. However, how do you convert these web visitors into new patients? The answer is a custom, PPC landing page. Here, we will examine five ways you can create … Continue reading
Successful Optometrists . . .
Manage With Excellence
Whether you are managing staff, time, or the business, intentional planning and execution is a must to thrive in an optometry practice.
"Without continual growth and progress, such words as improvement, achievement, and success have no meaning."
- Benjamin Franklin
Leadership, innovation, optometry management, relevancy....it's a digital world and optometry is no different. Finding advice is easy...finding the most relevant advice for our times narrows the options. We give the same foundational advice your grandpa gave you, except we've brought it to the Digital Age. Relevant non-industry supported insight into daily practice management successes and unforeseen mistakes of a private practice optometrist.