Stay profitable in the face of eye care appointment cancellations

The results are obvious–the higher the number of cancellations, the lower your monthly production. Not only do cancellations hurt the bottom line, but they are especially frustrating in busy months like July when many other patients are trying to get in. A filled clinic schedule at the beginning of the … Continue reading

3 essential tools for optometric staff management

The phrase “work smarter, not harder,” certainly applies to successful CEOs of optometry practices. Since many of us are doctors first, we may not be the number one draft pick for leading a business. Working smarter is knowing how to find resources that others have used in successful businesses. This … Continue reading

Three reasons to offer health insurance to your optometric staff

The hottest topic for optometrists in the past few years has been health insurance and the Obama administration’s impact on ODs as providers. But what about the optometrist and staff as patients? Should you as the employer offer health insurance for all of your staff members? In our parents’ generation … Continue reading

Defining “Standard of Care” for your Optometrists

As the owner of a multi-doctor clinic, you must define the standard of care for your practice. When optometry owners bring in an associate OD to work as a long-term associate or future owner, they often assume the new OD is familiar with the standards of care the existing doctors … Continue reading

Build your Optometry Practice to Sell

Have you been thinking about retirement? If you have graduated from optometry school and you currently own your practice, you should be. It’s never too early to begin the process of preparing your practice to sell. Many optometry practices do not sell for reasons that could have been prevented if … Continue reading

Successful Optometrists . . .

Find the Right Practice

Finding the right practice is the first step to fulfilling your optometry career goals

Manage With Excellence

Whether you are managing staff, time, or the business, intentional planning and execution is a must to thrive in an optometry practice.

Pursue Growth

"Without continual growth and progress, such words as improvement, achievement, and success have no meaning." - Benjamin Franklin
Leadership, innovation, optometry management,'s a digital world and optometry is no different. Finding advice is easy...finding the most relevant advice for our times narrows the options. We give the same foundational advice your grandpa gave you, except we've brought it to the Digital Age. Relevant non-industry supported insight into daily practice management successes and unforeseen mistakes of a private practice optometrist.